The messaging workshop your client's team leaves with decisions.
One hour, remote. Your client's people answer on their own phones, see the room's answers as they arrive, and lock a decision before each round closes. You sell it under your agency's name, in English or Arabic.
Most messaging workshops end with a wall of sticky notes. This one ends with eight lines the client's own team has locked.
A workshop is the moment a client's team either takes ownership of the messaging or waits to object to it later. Majlis is built for the first outcome: every round closes on one sentence the room has agreed to, in its own words.
One promise. One deliverable. One hour of your client's time.
It is easy to explain and easy to price. It sits on your rate card as your own workshop, before a messaging framework or after a strategy.
The client's team decides the words together, live.
With every answer and vote behind it, for your write-up.
On Teams, Zoom or Meet. No accounts, no names, nothing to install.
Each written in its own right, right-to-left where it should be.
Answer first. See the evidence. Decide.
A few days before the session, each person fills in a private questionnaire about the brand as it is today. The workshop never repeats those questions. It uses the answers.
Blind
The room answers a question about tomorrow that the questionnaire never asked. Answers appear live, without names, so seniority does not steer them.
Reveal
When answers close, what the same people wrote in private appears beside what they just said together. The gap between the two is the conversation.
Decide
The facilitator proposes one line. Each person agrees or states a reservation in a sentence. The line is locked and goes into the decision log.
The rule is consent, not consensus: a decision stands unless someone has an objection they can state. That is how eight decisions fit in an hour.
The facilitator's view. One bar to drive the hour, and a ten-second script for every round.
Ten rounds. Eight locked decisions.
The messaging workshop is the first format. The rounds, their order and every question are set for each client.
- 01Three wordsWhat a customer should say about the brand a year from now.
- 02The promiseEach person finishes one sentence a customer could hold the brand to.
- 03Three dotsThe room votes for the promises it believes, and the top five are merged into one.
- 04The pillarsKeep, sharpen or drop, first blind, then again after the evidence.
- 05Word against wordToday's phrases against plainer alternatives. The winners become the lexicon.
- 06The descriptorThe one sentence that introduces the brand, written and ranked by the room.
- 07The gapsWhat the brand says and does not do, and what it does and never says.
- 08The first customerThe room confirms who the messages are written for.
- 09The revealThe strategy's messaging page, shown for the first time and tested line by line.
- 10SummaryThe decision log on one page, with everything the room said beneath it.
Your client sees your agency and their own brand. Nothing else.
Riwa's name and this product's name appear nowhere in the room. Your client stays your client.
The same room under three brands. A new client takes a name, a logo and two colours.
Set for each client
- Your agency's name under the title
- The client's name, logo and colours
- Every question, label and choice
- A ten-second script for the facilitator on every round
Arabic that was written, not translated
The Arabic room reads right to left, with Arabic numerals and questions written in Arabic for Gulf teams. For a Gulf client, that is the difference between a tool and a session.
What your client leaves with
- One locked line per decision, in the team's own words
- Where the private questionnaire and the room disagreed
- Every answer and vote, exported for your write-up
Open a room and run it yourself.
Each button makes a private copy that is yours for seven days. You are the facilitator. Twelve fictional colleagues have already answered, so every round has something in it.
The English room · Larkfield Clinics
A fictional family clinic group deciding its promise, its pillars and the phrases it should stop using.
الغرفة العربية · محمصة سُهيل
محمصة قهوة سعودية خيالية تقرر وعدها وركائزها والعبارات التي تتوقف عن قولها.
Run it yourself, or have us run it as you.
Either way it is your workshop, under your name, at your price.
You facilitate
We set up the room with your brand and your client's content, and rehearse it with your strategist in a practice room. Your team runs the hour.
We facilitate, under your name
A senior Riwa lead prepares the questionnaire, loads its findings, runs the hour and writes the summary, in English or Arabic, as part of your team.
Built by a communications advisory, for its own client work.
Riwa is a strategic communications and reputation advisory for Saudi Arabia and the Gulf, working in English and Arabic from Riyadh and Manama. We built Majlis to run a client's messaging workshop, then made it available to agencies under their own name.